7 Steps to Growing Your Home Care Agency
Growing Your Home Care Agency
Scaling a home care agency requires a strategic approach. Whether you’re just starting out or looking to expand, these seven steps will help you build a sustainable, growing business.
Step 1: Streamline Your Operations
Before you can grow, your current operations need to be running smoothly. This means having reliable systems for scheduling, EVV compliance, and billing. Manual processes create bottlenecks that prevent growth.
Step 2: Get Your Billing Right
Revenue leakage from denied claims, missed billing opportunities, and slow reimbursement cycles can strangle growth. Ensure your billing process is automated, accurate, and optimized for maximum revenue capture.
Step 3: Invest in Caregiver Recruitment
The caregiver shortage is real, but agencies that invest in recruitment and retention have a competitive advantage. Create a caregiver-friendly culture, offer competitive pay, and make their daily workflow as simple as possible.
Step 4: Build a Strong Referral Network
Relationships with case managers, hospitals, and other healthcare providers are key to a steady stream of new clients. Invest time in building and maintaining these relationships.
Step 5: Leverage Technology
The right technology platform doesn’t just save time — it enables growth. Look for software that scales with your agency, automates repetitive tasks, and gives you visibility into your operations.
Step 6: Monitor Your Metrics
You can’t improve what you don’t measure. Track key metrics like visit completion rates, claim acceptance rates, caregiver utilization, and revenue per client to identify opportunities for improvement.
Step 7: Plan for Scale
As your agency grows, your processes and team structure need to evolve. Plan ahead for additional staff, expanded service areas, and new payer contracts so you’re ready when opportunities arise.
Need help implementing these strategies? Talk to a GeoH strategist about how our platform can support your agency’s growth.